Installment 2 In The Series: How To Get Your Website Seen On The Internet
Where do I begin? Well I guess that depends on if your just starting out or already have a website. Ill start you out at the very beginning your domain name. Whats a domain name you ask? Its that stuff that follows www and comes before .com. Youll probably use it as your company name if you can find a domain name that fits and isnt already taken. You can search for availability at many domain registrars on the internet. One of the best known is Godaddy.com. Your hosting company may also be able to supply the domain name. Never the less choose a company that is likely to be around for the long run. Not that you would loose your domain name if they went out of business but it could make it difficult to manage during bad times.
Your domain name is the first step and its a major one. Why? Because it is the first thing a search engine web crawler will see. Your choice of domain name wont mean the difference between success or failure but you want to take advantage of choosing the best name possible. Its one factor out of dozens that you can control.
Lets say your business is selling fish. You might think a good domain name would be www. oceansdelite.com but stop a minute to think. How many people looking to buy fish would ever type in oceans delight into a search engine? Not many unless they have already come across your name somewhere else like the phone book business card or newspaper ad. In that case they wont be searching the internet for a place to buy fish will they? How about www .freshfish.com? That probably would trigger a search engine to put you in the results a lot higher than www. oceansdelight.com. Lets suppose that when you go to your favorite domain store that freshfish.com isnt available. You might research that domain to find out who owns it and contact them to see if they might be willing to sell it at a reasonable cost or you can try some domain variations. You could try www .freshfish.com www. fresh_fish.comwww. freshfishtoday.com www. freshfishseafood.com or you could use .net or .biz. I think you get the idea. I realize that when you have to give someone you URL domain name verbally it can be annoying to double check that they have it right every time but having the best search engine friendly domain name is worth it.
Heres something to try. Check out your competition on Google search your most prominent keyword or key phrase in Google search and take a look at the results numbers at the top right hand corner of the page. This will give you an idea of the task at hand. Only 30 or less websites will be listed in the first three pages of the results. If youre not in the top thirty your chances of being clicked on are about 10 or less. Its going to be a tuff job but it can be done. You wont get all your keywords in the top 30 but you can have the majority. Youll even have some in the top 10 and maybe some will be 1.
A final note for this installment: If your company name is Oceans Delight that wont keep you from having www. freshfish.com as a domain name. Lots of companies have domain names different than their company name.
The next installment will be choosing keywords web creation software and a hosting company. All of which are critical decisions youll have to make.
About the writer: Author Thomas Schueneman is the founder of Kustom Kraft Performance of Glenwood Springs. Colorado. Tom retired 3 years ago and is now living in Beverly Hills Fl. He managed the company website at Kustom Kraft Performance http://kustomkraft.com for over 9 years and in the process has learned the search engine marketing from the inside out. He has taken on a handful of clients as Webmaster just to keep busy and has produced a couple of high ranking websites in a very short time. One of which is http://sidewindersprockets.com was doing terrible a year ago and now is ranking 1 for 80 of its keywords. Tom is only doing consulting on a very limited basis these days. kustomkraftsbcglobal.net
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